When website designers and companies fret over SEO and how to get the best possible rankings for their websites on the search engines, it is still the customer who has the final say. However good the ranking is, if a customer doesn\u2019t choose to click on your link, they won\u2019t visit your website. If they do click through, it doesn\u2019t mean that they will like what they see. They may bounce off and leave.<\/p>\n
A website that is not well designed for SEO is like a restaurant with no visitors. It could be the most beautiful, friendliest restaurant in town, serving a wonderful selection of great quality food, but if it\u2019s hidden off the beaten track, no one will find it. If, on the other hand your website ranks highly, it\u2019s like a restaurant slap bang in the middle of a busy thoroughfare and you\u2019ll be blessed with plenty of walk-in trade. However, if your high ranking website has poor, irrelevant content, it\u2019s equivalent to a restaurant mediocre menu, a frosty ambience and an unwelcoming Ma\u00eetre D\u2019. You don’t want this, potential customers will turn on their heels and not even stay for a drink.<\/p>\n
When it comes to making your website seen and enjoyed by your potential customers, it\u2019s not just about SEO. It\u2019s also about the welcome they receive when they click through to your website. If your website is beautifully designed with clear navigation and content that engages, your prospective customer will start to take a good look around. They might even stay a while if they like what they see because they are enjoying the whole experience. If they simply love it, they will bookmark it and share it with their friends.<\/p>\n
A poor experience will start badly. Yes the website ranked on the first page of the search results and the customer was intrigued enough to land on your home page. However, if the website is poorly laid out, looks unprofessional, is hard to navigate, and is frankly all a bit of a mess, the customer will up and leave. So when you are putting masses of time and effort into SEO, think about things from your customers\u2019 perspective. Perhaps a better name for Search Engine Optimization is Search Experience Optimization, as so succinctly put by Matt Cutts.<\/p>\n
Because as sure as eggs are eggs, customers who enjoy the experience of navigating around your website are far more likely to convert \u2013 to sign up for more information or better still make a purchase. But a bad experience will result in a dissatisfied client who will be resolved to ignore your website in the future, regardless of how high up the rankings it appears.<\/p>\n
Actions always speak louder than words so closely monitor your website traffic and conversion rates, and think about the overall experience you are offering to your visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
When website designers and companies fret over SEO and how to get the best possible rankings for their websites on…<\/p>\n","protected":false},"author":1,"featured_media":5406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[275],"tags":[],"class_list":["post-5405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"yoast_head":"\n