{"id":45461,"date":"2025-08-06T00:26:30","date_gmt":"2025-08-06T04:26:30","guid":{"rendered":"https:\/\/www.jandrmarketing.com\/?p=45461"},"modified":"2025-08-07T15:28:51","modified_gmt":"2025-08-07T19:28:51","slug":"digital-marketing-strategy-2025","status":"publish","type":"post","link":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/","title":{"rendered":"What Makes a Strong Digital Marketing Strategy in 2025?"},"content":{"rendered":"<p>Marketing doesn\u2019t look like it did five years ago\u2014and it definitely won\u2019t look the same five years from now. But what does a strong digital marketing strategy actually require in 2025?<\/p>\n<p>At<strong> J&amp;R Marketing,<\/strong> we build tailored strategies that meet today\u2019s demands while anticipating tomorrow\u2019s trends. Whether you&#8217;re a startup or a legacy brand, the key to success is knowing where to invest your energy and why.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">1. It Starts with Clear, Measurable Goals<\/h2>\n<p>You can\u2019t improve what you don\u2019t measure. Before launching any campaign, your strategy should define:<\/p>\n<ul>\n<li aria-level=\"1\">Who your audience is<\/li>\n<li aria-level=\"1\">What success looks like (leads, engagement, conversions)<\/li>\n<li aria-level=\"1\">How you\u2019ll measure results<\/li>\n<\/ul>\n<p>Our<strong><a href=\"https:\/\/www.jandrmarketing.com\/digital-marketing-management-ri\/\"> Digital Marketing Management<\/a><\/strong> services are grounded in transparency and performance metrics, so you know what\u2019s working\u2014and what\u2019s not.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">2. A Strong Website Is Non-Negotiable<\/h2>\n<p>Your website is your foundation. It should:<\/p>\n<ul>\n<li aria-level=\"1\">Load quickly<\/li>\n<li aria-level=\"1\">Be mobile-optimized<\/li>\n<li aria-level=\"1\">Support conversion actions<\/li>\n<li aria-level=\"1\">Reflect your brand visually and tonally<\/li>\n<\/ul>\n<p>If your site isn\u2019t doing all of that, our<strong><a href=\"https:\/\/www.jandrmarketing.com\/website-design-and-development\/\"> Website Design and Development<\/a> <\/strong>team can help rebuild it with strategy in mind.<\/p>\n<p>And once your site is live, our<a href=\"https:\/\/www.jandrmarketing.com\/web-management\/\"><strong> Web Management<\/strong><\/a> keeps it running smoothly and updated regularly.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">3. SEO and Local Search Are Still Core<\/h2>\n<p>Search engine optimization remains one of the most valuable digital investments. But in 2025, it\u2019s about much more than keywords.<\/p>\n<p>Modern SEO includes:<\/p>\n<ul>\n<li aria-level=\"1\">High-quality content<\/li>\n<li aria-level=\"1\">Page speed and mobile performance<\/li>\n<li aria-level=\"1\">AI-friendly formatting (yes, Google cares)<\/li>\n<li aria-level=\"1\">Authority-building through backlinks<\/li>\n<li aria-level=\"1\">Local optimization<\/li>\n<\/ul>\n<p>With our<strong><a href=\"https:\/\/www.jandrmarketing.com\/local-business-seo-audit\/\"> Local Business SEO Audit<\/a><\/strong>, we help businesses rank higher in their region\u2014and bring in the right traffic.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">4. Paid Ads Are Smarter\u2014When Used Strategically<\/h2>\n<p>Paid digital ads (Google, Facebook, Instagram, LinkedIn) still offer excellent ROI when managed properly. But they only work if they\u2019re part of a bigger ecosystem\u2014supported by good branding, strong content, and optimized landing pages.<\/p>\n<p>Through our<strong><a href=\"https:\/\/www.jandrmarketing.com\/digital-marketing-services\/\"> Digital Marketing Services<\/a><\/strong>, we create ad campaigns that drive measurable results\u2014not just impressions.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">5. Content Creation Has to Feel Human<\/h2>\n<p>Audiences crave authenticity. In 2025, content must feel natural, useful, and real.<\/p>\n<p>That means:<\/p>\n<ul>\n<li aria-level=\"1\">Educational blog posts (like<a href=\"https:\/\/www.jandrmarketing.com\/blog\/\"><strong> this one<\/strong><\/a>)<\/li>\n<li aria-level=\"1\">Behind-the-scenes videos<\/li>\n<li aria-level=\"1\">Branded photography<\/li>\n<li aria-level=\"1\">Personality-rich social media content<\/li>\n<\/ul>\n<p>We offer full-service<a href=\"https:\/\/www.jandrmarketing.com\/photography-videography\/\"><strong> Photography and Videography<\/strong><\/a> to help businesses create visual content that tells their story.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">6. Print + Digital = Brand Consistency<\/h2>\n<p>Print may feel old school, but it\u2019s still one of the best ways to support digital campaigns\u2014especially for direct mail, packaging, trade shows, and local branding.<\/p>\n<p>Our<strong><a href=\"https:\/\/www.jandrmarketing.com\/jandrprint\/\"> J&amp;R Print<\/a><\/strong> division helps brands extend their reach with cohesive design across digital and print platforms.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">7. Collaboration Is the Secret Sauce<\/h2>\n<p>You don\u2019t need 10 vendors for 10 services. One integrated team makes your marketing stronger.<\/p>\n<p>At J&amp;R, our divisions work together\u2014from design and web to SEO and photography. Our<strong><a href=\"https:\/\/www.jandrmarketing.com\/our-work\/\"> Our Work<\/a><\/strong> speaks to what that kind of unity can do for a brand.<\/p>\n<p>We also believe in educating our clients, not just doing the work. Our team is communicative, transparent, and committed to your goals.<\/p>\n<h2 style=\"font-size: 30px; line-height: 1.4em;\">Ready to Build Your 2025 Strategy?<\/h2>\n<p>Marketing in 2025 is complex\u2014but with the right team behind you, it doesn\u2019t have to be overwhelming. Whether you\u2019re looking to rebrand, launch a product, or just get more from your website traffic, J&amp;R Marketing is ready to help.<\/p>\n<p><a href=\"https:\/\/www.jandrmarketing.com\/contact-us\/\"><strong>Contact us<\/strong><\/a> to start crafting your digital marketing strategy with real results in mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From SEO and paid ads to authentic content and local visibility, discover what makes digital marketing strategies successful in 2025.<\/p>\n","protected":false},"author":1,"featured_media":45464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[277],"tags":[419,416,418,417],"class_list":["post-45461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-content-creation","tag-digital-marketing-rhode-island","tag-multichannel-marketing","tag-seo-and-ppc-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Strong Digital Marketing Strategy in 2025? | J&amp;R Marketing Rhode Island<\/title>\n<meta name=\"description\" content=\"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&amp;R Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Strong Digital Marketing Strategy in 2025? | J&amp;R Marketing Rhode Island\" \/>\n<meta property=\"og:description\" content=\"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&amp;R Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"J&amp;R Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jandrmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T04:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T19:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J&amp;R Marketing Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JANDRuser\" \/>\n<meta name=\"twitter:site\" content=\"@jandr_marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J&amp;R Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\"},\"author\":{\"name\":\"J&amp;R Marketing Team\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/1840115f0a170fc21ae883401a6c68f5\"},\"headline\":\"What Makes a Strong Digital Marketing Strategy in 2025?\",\"datePublished\":\"2025-08-06T04:26:30+00:00\",\"dateModified\":\"2025-08-07T19:28:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\"},\"wordCount\":566,\"publisher\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png\",\"keywords\":[\"content creation\",\"digital marketing Rhode Island\",\"multichannel marketing\",\"SEO and PPC strategy\"],\"articleSection\":[\"Digital Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\",\"url\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\",\"name\":\"What Makes a Strong Digital Marketing Strategy in 2025? | J&R Marketing Rhode Island\",\"isPartOf\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png\",\"datePublished\":\"2025-08-06T04:26:30+00:00\",\"dateModified\":\"2025-08-07T19:28:51+00:00\",\"description\":\"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&R Marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage\",\"url\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png\",\"contentUrl\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png\",\"width\":624,\"height\":328,\"caption\":\"digital marketing strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jandrmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Makes a Strong Digital Marketing Strategy in 2025?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#website\",\"url\":\"https:\/\/www.jandrmarketing.com\/\",\"name\":\"J&amp;R Marketing\",\"description\":\"Digital. Print. Design.\",\"publisher\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jandrmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#organization\",\"name\":\"J&R Marketing\",\"url\":\"https:\/\/www.jandrmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2021\/12\/JR-Logo.png\",\"contentUrl\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2021\/12\/JR-Logo.png\",\"width\":3071,\"height\":546,\"caption\":\"J&R Marketing\"},\"image\":{\"@id\":\"https:\/\/www.jandrmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/jandrmarketing\",\"https:\/\/x.com\/jandr_marketing\",\"https:\/\/www.instagram.com\/jandrmarketing\/\",\"https:\/\/www.linkedin.com\/company\/j&amp;r-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/1840115f0a170fc21ae883401a6c68f5\",\"name\":\"J&amp;R Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/04\/JR-Marketing-Submark_Black-White-96x96.png\",\"contentUrl\":\"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/04\/JR-Marketing-Submark_Black-White-96x96.png\",\"caption\":\"J&amp;R Marketing Team\"},\"description\":\"Insights and strategies from the experts at J&amp;R Marketing \u2014 helping Rhode Island businesses grow through smarter marketing.\",\"sameAs\":[\"https:\/\/www.jandrmarketing.com\",\"https:\/\/x.com\/JANDRuser\"],\"url\":\"https:\/\/www.jandrmarketing.com\/author\/jandrmarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Makes a Strong Digital Marketing Strategy in 2025? | J&R Marketing Rhode Island","description":"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&R Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/","og_locale":"en_US","og_type":"article","og_title":"What Makes a Strong Digital Marketing Strategy in 2025? | J&R Marketing Rhode Island","og_description":"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&R Marketing.","og_url":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/","og_site_name":"J&amp;R Marketing","article_publisher":"https:\/\/www.facebook.com\/jandrmarketing","article_published_time":"2025-08-06T04:26:30+00:00","article_modified_time":"2025-08-07T19:28:51+00:00","og_image":[{"width":624,"height":328,"url":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png","type":"image\/png"}],"author":"J&amp;R Marketing Team","twitter_card":"summary_large_image","twitter_creator":"@JANDRuser","twitter_site":"@jandr_marketing","twitter_misc":{"Written by":"J&amp;R Marketing Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#article","isPartOf":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/"},"author":{"name":"J&amp;R Marketing Team","@id":"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/1840115f0a170fc21ae883401a6c68f5"},"headline":"What Makes a Strong Digital Marketing Strategy in 2025?","datePublished":"2025-08-06T04:26:30+00:00","dateModified":"2025-08-07T19:28:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/"},"wordCount":566,"publisher":{"@id":"https:\/\/www.jandrmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png","keywords":["content creation","digital marketing Rhode Island","multichannel marketing","SEO and PPC strategy"],"articleSection":["Digital Marketing Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/","url":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/","name":"What Makes a Strong Digital Marketing Strategy in 2025? | J&R Marketing Rhode Island","isPartOf":{"@id":"https:\/\/www.jandrmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png","datePublished":"2025-08-06T04:26:30+00:00","dateModified":"2025-08-07T19:28:51+00:00","description":"Digital marketing in 2025 is about adaptability, authenticity, and analytics. Learn the pillars of a strong strategy from J&R Marketing.","breadcrumb":{"@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#primaryimage","url":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png","contentUrl":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/08\/image-2025-08-05T143607.720.png","width":624,"height":328,"caption":"digital marketing strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.jandrmarketing.com\/digital-marketing-strategy-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jandrmarketing.com\/"},{"@type":"ListItem","position":2,"name":"What Makes a Strong Digital Marketing Strategy in 2025?"}]},{"@type":"WebSite","@id":"https:\/\/www.jandrmarketing.com\/#website","url":"https:\/\/www.jandrmarketing.com\/","name":"J&amp;R Marketing","description":"Digital. Print. Design.","publisher":{"@id":"https:\/\/www.jandrmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jandrmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jandrmarketing.com\/#organization","name":"J&R Marketing","url":"https:\/\/www.jandrmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jandrmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2021\/12\/JR-Logo.png","contentUrl":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2021\/12\/JR-Logo.png","width":3071,"height":546,"caption":"J&R Marketing"},"image":{"@id":"https:\/\/www.jandrmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jandrmarketing","https:\/\/x.com\/jandr_marketing","https:\/\/www.instagram.com\/jandrmarketing\/","https:\/\/www.linkedin.com\/company\/j&amp;r-marketing\/"]},{"@type":"Person","@id":"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/1840115f0a170fc21ae883401a6c68f5","name":"J&amp;R Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jandrmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/04\/JR-Marketing-Submark_Black-White-96x96.png","contentUrl":"https:\/\/www.jandrmarketing.com\/wp-content\/uploads\/2025\/04\/JR-Marketing-Submark_Black-White-96x96.png","caption":"J&amp;R Marketing Team"},"description":"Insights and strategies from the experts at J&amp;R Marketing \u2014 helping Rhode Island businesses grow through smarter marketing.","sameAs":["https:\/\/www.jandrmarketing.com","https:\/\/x.com\/JANDRuser"],"url":"https:\/\/www.jandrmarketing.com\/author\/jandrmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/posts\/45461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/comments?post=45461"}],"version-history":[{"count":5,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/posts\/45461\/revisions"}],"predecessor-version":[{"id":45473,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/posts\/45461\/revisions\/45473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/media\/45464"}],"wp:attachment":[{"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/media?parent=45461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/categories?post=45461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jandrmarketing.com\/wp-json\/wp\/v2\/tags?post=45461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}